Worldreader Launches Innovative Children’s Mobile Reading Program in Jordan
16 August 2018

On August 15th, 2018, Worldreader announced the launch of Tuta Tuta, an innovative mobile reading program designed to encourage frequent reading to young children in Jordan.

The Tuta Tuta mobile app allows parents and caregivers to access 250 high-quality Arabic and English books for all children up to 12 years of age. Support for this program has been provided by the Stavros Niarchos Foundation (SNF).

Worldreader worked with leading Arabic children’s books publishers to bring together a collection of storybooks for children that helps develop reading skills, fosters imagination and opens a diverse collection of books to families previously unable to afford books. By leveraging the widespread adoption of mobile technology, quality digital Arabic storybooks and a behavior change campaign that uses traditional and digital messaging, Tuta Tuta will reach 50,000 families in Jordan and encourage them to read to their young children.

Worldreader is a global nonprofit whose mission is to help the world read. The organization provides students and their families with a free digital library available on e-readers and mobile phones, complemented with a suite of reading support programs.

More information on the Worldreader Kids - Tuta Tuta mobile app can be found here.

To learn more about Worldreader, click here.