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Barça Foundation goes Beyond the Pitch to Change the World

Dec 07, 2018

There’s no magic recipe for creating lasting positive change, but two fundamental ingredients are deep familiarity with the area of work and an innovative idea to change the underlying conditions. For philanthropic foundations, committed, knowledgeable partners working in a particular area are positioned to bring both to the table. Sport is one of the primary fields in which Stavros Niarchos Foundation works, and when it comes to sport, who knows the field more intimately than FC Barcelona? Who better to pitch ideas for the pitch?

In 2011, the Barça Foundation developed the FutbolNet methodology, which uses the game of soccer and other sport activities to foster social inclusion and equality and give children and people with disabilities a chance to exercise agency, take responsibility, and include others. These ideas are reiterated in Barça Foundation’s new video campaign, which highlights how Barça changes the rules of the game to amplify its impact beyond the boundaries of the soccer pitch to promote social progress.