Sesame Workshop

Research
For research that will enable Sesame Workshop to deepen its impact and extend its reach in South Africa, as well as in Southern and Eastern Africa, through television, radio and outreach programs.
 
The Sesame Workshop, previously known as the Children’s Television Workshop, was founded in 1968.  Children in over 120 countries view the Workshop’s legendary television series Sesame Street, and local co-productions are broadcast in 21 more.  Takalani Sesame, its co-production in South Africa, is an award-winning, multi-media educational program with an innovative curriculum encompassing HIV and AIDS outreach to children and their caregivers, promotion of self-esteem and respect for others, as well as development of life skills.
 
Research conducted by the Sesame Workshop shapes the development of programming that effectively communicates the above messages and reflects the local character of the viewing audience.  Professionals in childhood development, education, and regional policy and values, as well as local media professionals, collaborate to create Sesame Workshop programming.